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Communications
The communications industry is engaged in operating, maintaining, and providing
access to facilities for the transmission of voice, data, text, sound, and video.
This broad industry includes traditional wireline carriers, wireless, satellite,
cable, DSL, semiconductors and optical companies. Related businesses include media,
content, software and games providers.
Wireless
Wireless communications is a growth industry currently at an exciting place. There
is explosive subscriber demand for video telephone, file sharing, streaming, fixed-mobile
convergence (connect the mobile phone to the fixed line infrastructure) as well
as location and presence-based services.
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will experience continued growth due to advancement in wireless broadband technologies,
as well as emergence of social networking applications, rich media and inexpensive
phones.
As wireless companies work to provide efficient and cost effective delivery of high-quality
web, streaming video, and other data content to mobile devices we also see the integration
of short-distance wireless communications appearing in the mobile market.
At RightApp, we empower wireless companies to reduce capital and operating costs,
increase productivity and deploy new, profit generating services based on their
customers desires. With lower entry barriers resulting in increasing competition,
it is impetrative that our customers know their customers and are able to deftly
handle their increasing expectations ensure profitability is this fast moving market.
Quality customer and partner relationship management is needed to succeed. The processes
and applications to easily gather a variety of data and then to utilize this knowledge
is the art and science of getting the most out of varied and complex strategic alliances
throughout the organization. Let us help you differentiate yourself from your competitors
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Telecommunication and Wireline Carriers
The telecommunications industry is facing new competitors as IP-based technologies
are advancing. The rapid adaption of VOIP (Voice over IP) and encroaching cable
companies are challenging the industry in new ways. Traditional industry models
where separate companies and their distinct networks carried voice (telecom) or
video (cable) etc. are now compeiting for the same customers, the same dollars.
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With the introduction of VOIP and Internet Protocol Television (IPTV) among other
technologies, cable companies and IP providers are now competing directly with telecom
companies. Bring into the mix wireless providers and all of the service companies
It is essential that telecom companies focus on converging customer needs including
rich media delivery and IP based technologies.
In an intensely competitive market, carriers need to sell, cross-sell and improve
customer service levels while simultaneously reducing the costs associated with
sales and customer service. Only a small percentage of carriers currently deliver
superior, unique customer experiences across all divisions and operations. The ability
to provide uniform services and a virtually seamless customer experience will increase
customer retention.
Key to success and a high ROI is the planning and rollout of a system that raisies
customer service, saves costs and increases revenues and profits. Evolving your
CRM application to be effective across all areas of your business can help a company
dramatically improve customer satisfaction. A system that is implemented correctly
can result in more effectivce service and support procedures. Effect processes can
result in a higher rate of early support resolution. A primary objective is to continue
to improve customer satisfaction while driving operational efficiency, to increase
sales and lower costs.
Telecommunication companies that that intend to remain and grow over the next few
years must continue to manage their existing business while at the same time entering
and navigating new strategies and technologies. Employees are using a hodgepodge
of applications that would be more cost-efficient if standardized. Many companies
systems have been cobbled together from office software or are proprietary efforts.
Separate billing and customer systems for local, Internet, and long-distance services
prevent companies from seeing the big customer picture. The cost in training and
lost knowledge based on turn over make these systems a liability rather than a profit
driver. Executives and their managers cannot see the entire customer purchasing
history and do not have a feel for the customer experience with disparate systems.
Equally important is establishing and managing partner relationship. Partners that
can promote carriers in newer technologies can be used to explore business models
that combine the mature businesses with the new frontier. A quality relationship
management system is critical to successful partner programs.
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Satellite, Cable and DSL
Media, Content, Software and Games
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